Purple Globe Deploys High Definition Video On Demand(HD-VOD) Technology on Short Film commissioned by Seattle Film Festival over the internet
by Anonymous

Vancouver, British Columbia - Sept 1st, 2003. Purple Globe Communications Inc. a leader in developing technology to deliver DVD and HDTV quality video-on-demand services over any IP network, broadband or mobile network, today announced that through its content partner Virtual Highway it has succeeded in deploying a high definition short film titled "Coffee" by John Jeffcoat, over the public Internet. The film was commissioned by Cinema Seattle presenter of the 2003 Seattle International Film Festival.

To ensure a maximum theatrical viewing experience, windows media 9 digital video file of "Coffee" was encoded at high definition, widescreen, 720p, 8192 kbs bit rate, which is 8-10 times greater than current DVD-quality videos. Using Purple Globe's latest software version of their I-MX technology on a high-end, IMX 800 set-top box prototype, the film was then delivered over the Internet and was effectively viewed in high definition standard - 16:9 aspect ratio - on a common presentation projector. Unlike the more common 4:3 aspect ratio standard, currently used by regular PC monitors and regular TV, 16:9 is what is used in every HD-enabled TV set.

"I am very pleased to have successfully reached this, and several other milestones¨ said Jack Chung, President of Purple Globe Communications, Inc. "It ensures our clients that their migration from DVD-VOD movies to HD-VOD projects will be supported by consumers willing to pay to view high quality movies, plus it continues to guarantee continued time-to-market and cost effective solutions for their existing businesses."

Purple Globe's I-MX 2002 Platform technology, an end-to-end outsourcing model using their proprietary Matrixstream delivery system to over come QoS issues, is used to offer high quality videos on the public Internet. I-MX's multi-layer security also served as the primary reason why many independent producers, including some from the recent Seattle Film Festival, agreed to demo their films.

About Purple Globe Communications Inc.:

Purple Globe Communications Inc. was incorporated in 1999 is a software development company whose mission is to empower service providers and content providers to use existing IP infrastructure, such as the internet, as a distribution channel to deliver high quality DVD or HDTV video using the latest MPEG 4 codec to their broadband customers in an effective and profitable manner. For more information visit http://www.matrixstream.com/

About Cinema Seattle:

Cinema Seattle is a non-profit, membership driven organization dedicated to enriching the cultural landscape of the Pacific Northwest through the cinematic arts. In addition to producing the Seattle International Film Festival, Cinema Seattle offers exceptional year-round programming with Talking Pictures and Screenwriters Salon. For more information visit http://www.seattlefilm.com

About Virtual Highway Distribution Inc.:

Virtual Highway provides an independent film subscription service and hosts virtual film festivals online, over a broadband, video-on-demand, TCP/IP network. Their primary goal is to help independent artists present their work directly to their audience without the constraints imposed by conventional, high overhead, distribution channels. For more information visit http://www.vhighway.com




This article courtesy of http://www.hidefzone.com.

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